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Online Marketing Freelancer
(int) Affiliate Marketing

As a freelance online marketing manager I am available to advertisers, agencies, networks and publishers as a team-supporting professional for international affiliate marketing. My freelance services as an affiliate marketing manager include the permanent support of the affiliate program as well as the project management for the initial setup of the required affiliate tracking technology.

Interim Manager

Vacation
Study
Sabbatical
Parental leave
Employees start




Affiliate Specialist

Program Support

Local market analysis                   
(network, competition, publishers) 
Technical contact
Publisher acquisition / onboarding        

Campaign Management

(CPA, WKZ, CPC, Hybrid)
… 
 
 

Project Manager

Affiliate tracking Setup
(Inhouse- / Public Netzwork)
Tracking / TTDSG Adjustments 
(S2S, 1st Party, Netzwork Tags)
CMP Adjustments
Employee training

 

 

All affiliate services are determined by your requirements.

Interim Management

As a freelance affiliate manager, I support advertisers, agencies, networks and publishers as interim to substitute the account-supporting staff, during vacation, further training, sabbatical, parental leave or as a bridge until a new team member is trained.

Affiliate Specialist

In the case of an team-supporting specialist, I take over the program support and strategic program development in coordination with the customer. This is especially true if there is no one in charge or internal resources are tied up due to other issues. The support includes local analyses in relation to the own program, type and scope of the served publisher verticals in comparison to competitors or target group similar advertisers. So that the different search and research behavior of the customers is underpinned with corresponding publisher touchpoints. 

The weighting, acquisition and development of publisher models in line with the company's own goals form the strategic program expansion. Publisher acquisition includes testing new publisher models and setting up cross-channel collaborations. Within the publisher support I take care of the technical onboarding, questions about the program and supervise the campaign development (CPA, WKZ, CPC, Hybrid), permanent target agreements or fraud (publisher) analysis.

Project Manager

As a project manager, I oversee the initial setup of the affiliate program (Inhouse/Public), the network change or the update of the tracking technology if the process cannot be mapped due to resources or know-how. I act as an interface between IT and the affiliate network to set up the tracking (network tag, plugins, S2S, mobile) smoothly. Furthermore, as an internal contact person, I take over the adjustments in partner attribution and channel weighting in order to distribute the budgets per influence. If publisher scripts are integrated, I take care of the necessary CMP adjustments of the cookie consent tool together with Legal.

During implementation, I also supervise employee training in the use of the program and am available afterwards as emergency support if required. If no cross-channel device/attribution tracking has been implemented yet, I am also available as a consultant for this task.

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